April Fools of Silly promotion?

I assume this is a silly April Fools joke since I can't find any other reference to it.

From the Mets Press Pass for today's game:

"The club has decided to honor unique angles from players who not only put on the Mets uniform but also featured rare talents off the field ...Dyar Miller, who pitched for the Mets in 1980-1981, will be the first player to be so honored...In 1980, Miller was 4-0 in cow milking contests across the league...Miller will be recognized prior to the Mets-Nationals game on May 14th when New York holds its' first annual Farm Night at Shea...Miller will reenact his cow milking skills prior to the game."

It's funny though.